Gary Russell

Gary is founder of the Russell Realty Group and is a Realtor with Bentwood Realty in Waco.
 
Before getting his real estate license, Gary was in radio for a number of years. Working in the Central Texas radio market as “Gary Quinn”, he had stints at KCKR-FM (95.7 Kicker in Waco) from 1995 – 2000 then moved to KUSJ-FM (US105 in Temple-Killeen) in 2000 to become Assistant Program Director, Afternoon Drive DJ, and Music Director. Before entering the Central Texas radio scene, Gary worked in various other markets – from Greenville, TX to Paris, TX to Niagara Falls, NY.
 
Gary got his license in 2003 and at the end of 2004 he decided to hang up his headphones and pursue a career in real estate full-time.
 
On his last day on the air at KUSJ, Gary’s co-workers gave him a newspaper article that was authored by his wife Connie. It’s actually quite creative and it chronicles his rise to one step above carnival barker. You can read it here: DJ Vanishes from Airwaves
 
After he left radio for real estate, Gary still “kept his hands dirty” in the radio business from time to time. He had a Saturday show on (then) Lonestar 94.5 FM in Waco. After that station flipped from country to a talk radio format, Gary and one of his team members, Heather Shaw, had a Saturday show titled “Waco Unplugged”. That show covered real estate and Waco in general.
 
Quote:
“Radio is actually more than just being a goofball during your airshift. There’s a lot you learn in the marketing/branding/advertising side of things. From writing copy to pre and post production of commercials, to demographics, how to read ratings, statistical breakdowns of your audience, how to execute promotions, etc… It’s an invaluable experience where you can learn the tricks of the trade – in advertising and marketing. I think that experience directly benefits my clients.”
 
Gary specializes in higher end luxury homes from the buyer and seller side. Also, one of his specialities has been helping people relocate to Waco.
 
Quote:
“That’s actually one reason I decided to form a top notch real estate team. I tend to focus on luxury homes and when I have a buyer that may be looking for a type of home or in a price range or area that I normally don’t focus, I don’t feel that I can exceed their expectations. That buyer may be looking in areas of Central Texas where I don’t consider myself an expert. Fortunately, I have a group agents that do have the expertise and knowledge to fulfill that buyer’s or seller’s needs – and beyond.”
 
In addition to being a member of the National Association of Realtors, Waco Association of Realtors, and Texas Association of Realtors, Gary is also a Certified Negotiation Expert.
 
Gary is very proficient in the latest technologies. From mobile marketing, communication, websites to computers and more. He has built personal computers, designed websites and understands that being an expert in those fields helps leads the way to providing cutting edge service to his clients in the 21st century.
 
Contact Gary Today
Mobile: (254) 498-4276
Main: (254) 307-9700
Office: (254) 300-4800
Toll Free: (800) 409-1901
5900 Old McGregor Rd.
Waco, TX 76712
 
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